Brew Box is a personal coffee brand concept I created to explore brand identity, packaging, and experiential design. I developed the overall brand direction and designed a custom pop-up shop that brings the coffee brand into a real-world space. The idea behind Brew Box was to make a coffee brand that feels fresh, fun, and a little rebellious. I used a luchador mascot to represent the energy inside each carton — like a quick boost that helps you feel like a fighter and get through the day.